The League is sprucing up with the launch of a redesigned website. It features new type, new art, new colors and new organization. We think it is an attractive, simple, easy-to-navigate site that we hope will quickly give viewers the information they seek.
As Ari Adler, a social networking consultant told us last year, an organization’s website is the communications hub. It’s the very heart of the operation. The League is employing electronic and social media — Twitter, Facebook, blog, email, and e-newsletters — but those are tools that drive viewers back to our website where our core content is housed. Without a great website, it’s a little like dressing up for the prom with great accessories, but wearing an ill-fitting, out-of-date dress.
Our main work is now under the “Issues” tab at the top of the page. There you will find drop-down boxes that take you to the topics of Kids Count, Budget and Tax, Safety Net/Health, Work and Wages, Recovery Act and Our Presentations.
The new site features the League’s blog, Factually Speaking, under a tab, plus a link and preview on the Home page. And the latest news items that quote the League or cite its work will also be on display on the Home page.
The most pressing issues will be under “Issues in Focus” at the top of the home page, while everything else that’s new to the site will be under ‘What’s New,’’ also on the Home page.
And, as always, feel free to use the “Contact Us” tab frequently. We are eager to answer your questions and share data about the lives of low-income children, their families and individuals in Michigan.
Like many nonprofits, the League has had its share of technology challenges. For many years, the League used a site designed by in-house staff using a host that was free at the start-up in the 1990s.
For the redesign, we were lucky to get help from a funder who put us in touch with Lisa Beers of Beers Design, who used a WordPress template to create the new look. We’re also moving to a local web host, Liquid Web.
We hope you like it.
— Judy Putnam